Nandakumar Mekoth

9422442577
nandakumar_mekoth
icon
Sports

Swimming

icon
Music

Old Hindi and Malayalam Film Songs

Qualifications

M. Com., Ph. D., FDP (IIMA)

Areas Of Expertise

Marketing

Nandakumar Mekoth

9422442577

Profile & History

Professor Nandakumar Mekoth is professor of marketing and chair of Fellow Program in Management at Goa Institute of Management. He teaches marketing and research methodology and has research interests in services and consumer behaviour.
Professor Nandakumar Mekoth holds a doctorate of the University of Calicut, India and has completed Faulty Development Program of Indian Institute of Management Ahmedabad. He has more than 30 years of post-graduate teaching experience and research experience at Goa University. His teaching area is Marketing with research interest in Services Marketing and Consumer Behaviour. He had held positions like Dean, Faculty of Management Studies, Head of the Department of Management Studies, Chairperson of the Board of Studies of Management Studies, Member of Academic Council, and Member of Court at Goa University

Professor Mekoth has published nationally and internationally in reputed, scholarly journals and presented papers in conferences organized by premier institutes like IIMs and international universities in Italy and Switzerland. He has taught in University of Applied Sciences, Ingolstadt, Germany under exchange program sponsored by DAAD. He has also taught at University of Ravensburg, Germany.

He has guided several Ph. D students and M Phil students successfully. He has been an invited resource person in several research methods workshops and has specialized skills in research methods including data analysis using SPSS and Structural Equations Modelling using Amos. 
 

  • Courses taught: Marketing Management, Research Methodology
     

Was a faculty member at Goa University over 30 years. 

Research

Publications:

No Citation ABCD/Scopus
1.


Kurian, J., & Mekoth, N. (2019). Deconstructing coping using cognitive influences on ability groups. Studies in Higher Education, 1-12.

A
Scopus
 
2. Sony, M., & Mekoth, N. (2019). The relationship between workplace spirituality, job satisfaction and job performance. International Journal of Process Management and Benchmarking, 9(1), 27-46. C
Scopus
 
3. Dalvi, V., & Mekoth, N. (2018). Regimen Difficulty and Medication Non-Adherence and the Interaction Effects of Gender and Age. Hospital topics, 96(2), 35-41.  
4. Sony, M., & Mekoth, N. (2018). A qualitative study on electricity energy-saving behaviour. Management of Environmental Quality: An International Journal, 29(5), 961-977. Scopus
5. Sony, M., Mekoth, N., & Therisa, K. K. (2018). Understanding nature of empathy through the lens of service encounter: a phenomenological study on FLE's. International Journal of Productivity and Quality Management, 23(1), 55-73. C
Scopus
6. Mekoth, N., & Thomson, A. R. (2018). Food Preferences and Culture: The Influence of Nationality and Religion Among Tourists Visiting Goa. Tourism Culture & Communication, 18(3), 191-204. C
Scopus
7. Sony, M., & Mekoth, N. (2017). The mediation role of frontline employee adaptability between service orientation and job outcomes: evidence from Indian power sector. International Journal of Business Excellence, 11(3), 357-380. C
Scopus
8.

Sony, M., & Mekoth, N. (2017). Workplace spirituality, frontline employee adaptability and job outcomes: an empirical study. International Journal of Process Management and Benchmarking, 7(4), 437-465.

C
Scopus
9. Dalvi, V., & Mekoth, N. (2017). Patient non-adherence: an interpretative phenomenological analysis. International journal of health care quality assurance, 30(3), 274-284.
Scopus
10. Sony, M., & Mekoth, N. (2016). The relationship between emotional intelligence, frontline employee adaptability, job satisfaction and job performance. Journal of Retailing and Consumer Services, 30, 20-32. A
Scopus
11. Paul, J., Sankaranarayanan, K. G., & Mekoth, N. (2016). Consumer satisfaction in retail stores: Theory and implications. International Journal of Consumer Studies, 40(6), 635-642. A
Scopus
12. Sony, M., & Mekoth, N. (2015). Fleadapt scale: a new tool to measure frontline employee adaptability in power sector. International Journal of Energy Sector Management, 9(4), 496-522. Scopus
13. Mekoth, N., & Dalvi, V. (2015). Does quality of healthcare service determine patient adherence? Evidence from the primary healthcare sector in India. Hospital topics, 93(3), 60-68.  
14. Noronha, A. M. E., & Mekoth, N. (2015). Impact of Emotions and Social Support on Consumers of Health Care Systems. Journal of Health Management, 17(1), 51-62. Scopus
15. Sony, M., & Mekoth, N. (2014). The dimensions of frontline employee adaptability in power sector: A grounded theory approach. International Journal of Energy Sector Management, 8(2), 240-258. Scopus
16. Sony, M., & Mekoth, N. (2014). FLE adaptability in high contact and high customisable services: theoretical underpinnings and conceptual model. International Journal of Services and Operations Management, 19(1), 49-82. C
Scopus
17. Noronha, A. M. E., & Mekoth, N. (2013). Social support expectations from healthcare systems: antecedents and emotions. International Journal of Healthcare Management, 6(4), 269-275. Scopus
18. Sony, M., & Mekoth, N. (2012). A typology for frontline employee adaptability to gain insights in service customisation: a viewpoint. International Journal of Services and Operations Management, 12(4), 490-508. C
Scopus
19. Mekoth, N., George, B. P., Dalvi, V., Rajanala, N., & Nizomadinov, K. (2012). Service quality in the public sector hospitals: a study in India. Hospital topics, 90(1), 16-22.  
20. Sony, Micheal, and Nandakumar Mekoth. "Fangs of Customers: A Tale from the Frontline." Review of Professional Management 10, no. 1 (2012): 105-112.  
21. Barnabas, N., & Mekoth, N. (2010). Autonomy, market orientation and performance in Indian retail banking. Asia Pacific Journal of Marketing and Logistics, 22(3), 330-350. A
Scopus

Conferences:

  • Euromed Annual Conference: University of Salerno, Italy 
  • Euromed Annual Conference: Glion Institute, Switzerland  
  • Marketing Conference: Indian Institute of Management Ahmedabad 
  • In addition, several presentations at National Level
     

Others:

Sr No. Org/Client Topic of Training/Consulting Role Duration of Training
1. Goa University Emerging Trends in Management: Focus on Services Main coordinator 2 days
2018
 
2. Goa University One day workshop on paper writing by Prof Justin Paul Sole coordinator 3rd August 2018
3. Goa University 2 days workshop on Amos and PLS by Prof A. Unnithan from IIMK Sole coordinator 12th and 13th January 2018
4. Goa University 2 days workshop on research methods and data analysis using SPSS Sole coordinator and Main Resource person 6th and 7th January 2017
5. Goa University One day workshop on structural equations modeling using Amos by Prof. Unnithan, IIMK Sole coordinator 5th November 2016
6. Goa University One day workshop on succeeding in academia as researcher and teacher by Prof. Justin Paul Sole coordinator 23rd July 2016
7. Goa University 2 days workshop on research methods and data analysis using SPSS Sole coordinator and Main Resource person 11th and 12th March 2016
8. Goa University 2 days workshop on research methods and data analysis using SPSS Sole coordinator and Main Resource person 12th and 13th December 2014
9. Goa University Seminar on folklore and tourism for Tourism and hospitality students One of the co-coordinators 27th February 2017
10. Goa University User survey and audit of sports facilities Principal Investigator/ Consultant 2012
11. Goa University Study on effectiveness of employment training program Principal Investigator/ Consultant 2018
12. Goa University Study on effectiveness of employment training program Principal Investigator/ Consultant 2019

Experience

32 years of Teaching and Research Experience