Kapil Khandeparkar

08322366875
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Sports

Teakwondo, Badminton

Qualifications

PhD in Marketing from IIM Ahmedabad
 

Areas of Expertise

Consumer Behaviour
 

Kapil Khandeparkar

08322366875

Profile & History

Kapil Khandeparkar has completed his doctoral studies from the Indian Institute of Management, Ahmedabad in the field of advertising humour. His research interests include advertising humour, reference pricing, and retailing. He has published in A* and A ranked journals as per ABDC, JCR and AJS rankings. Furthermore, he has been a visiting faculty for the at the Indian Institute of Management Indore for PGP1 and PGP 2 since 2016. He is also a national level Taekwondo player and a four-time state champion.

Courses taught: Consumer Behaviour, Core Marketing

Also Teaches: Indian Institute of Management Indore, Indian Institute of Management Sambalpur


 

 

Research

Publications:

  • Journal of Retailing and Consumer Services, Tourism Management,
  • Journal of Brand Management and Marketing Intelligence and Planning.        

Conferences:

  • EMAC-2015,
  • La Londe-2015
     

Experience

5 years in academics, 3 years in Industry