Purvendu has completed his doctoral studies from the Indian Institute of Management-Indore. His research interests include brand management, brand communities, brand evangelism, influencer marketing, tourism marketing, and social media marketing. He has received acceptance and presented his work in various national and international conferences such as ANZMAC(Australia) during his FPM from IIM-Indore. He also received a bursary award to present his research work at the "Academy of Marketing", held in London. His research work has also received acceptance in elite journal such as the Journal of Product and Brand Management.

Courses offered:
Digital Marketing, Services Marketing, Brand Management

1. Sharma, P., Sadh, A., Billore, A., Motiani, M., Investigating Brand Community Engagement and Evangelistic Tendencies on Social Media,Journal of Product and Brand Management. (Forthcoming)

Dr. Purvendu worked as a visiting faculty with Devi Ahilya Vishwavidyalaya, Indore.