Purvendu Sharma

91-832-2366720
Purvendu

Qualification

FPM in Marketing (IIM, Indore)
MBA (Marketing)
M.E. (Gold Medalist)
B.E.

Areas of Expertise

Brand Management, Digital Marketing, Tourism marketing

Purvendu Sharma

91-832-2366720

Profile and History

Purvendu has completed his doctoral studies from the Indian Institute of Management-Indore. His research interests include brand management, brand communities, brand evangelism, influencer marketing, tourism marketing, and social media marketing. He has received acceptance and presented his work in various national and international conferences such as ANZMAC(Australia) during his FPM from IIM-Indore. He also received a bursary award to present his research work at the "Academy of Marketing", held in London. His research work has also received acceptance in elite journal such as the Journal of Product and Brand Management.

 

Courses offered:
Digital Marketing, Services Marketing, Brand Management

Research

  1. Sharma, P., Sadh, A., Billore, A., Motiani, M., Investigating Brand Community Engagement and Evangelistic Tendencies on Social Media,Journal of Product and Brand Management. (Forthcoming)

Experience

Dr. Purvendu worked as a visiting faculty with Devi Ahilya Vishwavidyalaya, Indore.