Dr. Mauli Soni is a faculty member in Marketing at the Goa Institute of Management. Her teaching and research interests span services marketing, international marketing, marketing strategy, digital platforms, firm capabilities, sustainability, and consumer behaviour. Her current research examines themes such as quick commerce, service evaluation, capability asymmetry, ESG performance, and the strategic consequences of marketing investments. She has developed and implemented experiential and technology-enabled pedagogies, including industry visits, data-based classroom activities, simulations, and interactive learning tools. Her academic work has been presented and developed for leading international journals and conferences.

Beyond teaching and research, she has led institution building initiatives on sustainable events, including the development of a structured data pipeline, dashboard, and SOPs for tracking event-level sustainability performance, and has facilitated stakeholder adoption through workshops and sensitisation. 
 

Journals 

• Identifying The Drivers of Luxury Brand Sales in Emerging Markets: An Exploratory Study. Journal of Business Research, 111, 25-40 (with Sharma, A., Borah, S. B., & Saboo, A. R. 2020)
• From Silos to Synergies: A Systematic Review of Luxury in Marketing Research. Journal of Business Research, 139, 893-907 (with Sharma, A., Borah, S. B., & Haque, T. 2022)
   

• POMS India International Conference 2024, IIM Ranchi “Capabilities: The ESG Business Imperative”
• POMS India International Conference 2024, IIM Ranchi “Leveraging Predictive Models to Forecast ESG Scores”
• EMAC Spring Conference 2025, Spain “The Dual Effect of Mode of Payment and the Product Returns-Order Value Tradeoff: Evidence from an Emerging Market e-Retailer”
• PAN IIM WMC 2025, “Beyond Speed: Understanding Segment Specific Service Expectations in India’s Q-Commerce Ecosystem”