Learning Focused

MECCA - Marketing Club

mecca@gim.ac.in

What we do

Disseminate marketing concepts through competitive events
Facilitate interactions with prominent individuals of the marketing sector
Provide a platform for students to nurture their marketing prowess
Facilitate interaction with corporate experts by partnering with them for various events

Why we do what we do

We conduct events for students to face live case studies, organize virtual games and quizzes to test their creativity and marketing acumen. We conduct on-field marketing events to provide a first-hand market experience and exposure to selling various products to the public. We also conduct workshops to keep the students abreast with the latest advancements in the marketing world

Events We Organize

NEXUS

NEXUS is the flagship event of MECCA which stands out as a national celebration of women leaders in marketing. This event empowers students through insightful panel discussions featuring women marketing leaders, ignites their competitive spirit with pan-India competitions, and fosters invaluable networking opportunities.

JCC Event

The JCC Event serves as a transformative event for new club members, blending marketing, creativity, strategic planning, and teamwork. With this event, the Junior Core team not only showcases their abilities but also lays the groundwork for their two-year journey in elevating MECCA's impact and legacy.

Chrysalis

Chrysalis, a highlight of the Samriddhi- The Flagship Event of GIM, is a prestigious case study competition organised by MECCA. This annual competition challenges students from across India with a unique concept each year, testing their problem-solving, marketing, and strategic skills.

Sale-Away

This on-field marketing event offers participants the first-hand market experience by engaging them in real-world selling on a bustling beach. Participants gain practical exposure to consumer interactions, product pitching, and sales techniques.

Bootcamp

This live case study competition provides participants from GIM with an opportunity to tackle real-world business challenges and develop practical solutions. Participants analyse a complex case and demonstrate their analytical and problem-solving skills.

Marketing Connect

GIM students can bridge the gap to marketing mastery through Marketing Connect, a series of workshops led by seasoned marketing veterans, conducted by MECCA. These interactive sessions equip participants with the knowledge to navigate evolving market trends, featuring insights and practical strategies directly from industry experts.

ITYUKTA

Geared for success, ITYUKTA serves as a concise and comprehensive launchpad for GIM students embarking on their marketing journeys. This one-stop guide solidifies their grasp of marketing fundamentals while equipping them with cutting-edge knowledge and practical insights.