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Bridging Analytics & Business: Key Takeaways from the IDA Webinar

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International Double Degree in Analytics programme (IDA), a collaboration between Goa Institute of Management (GIM) and Nova School of Business and Economics (Nova SBE), Portugal, offers a unique blend of technical skills, business strategy, and global exposure. In a recent webinar, faculty members from GIM shared valuable insights into the program structure, skills required, career opportunities, and placement support.

Speakers
Prof. Suman Sanyal – Goa Institute of Management
Prof. P. Balasubramanyam – Goa Institute of Management
Prof. Shawnn Coutinho – Goa Institute of Management

Key Highlights from the Webinar

1. Why Analytics is More Critical Than Ever
Prof. Balasubramanyam emphasized how the analytics industry has evolved. Earlier, companies sought hardcore programming skills, but today, the focus is on blending analytics with strategic decision-making. The IDA programme ensures 2. What You Should Prepare Before Joining IDA
To excel in the programme, students should strengthen:
  • Mathematics & Statistics – Basics of calculus, probability, and statistical concepts
  • Programming Skills – Python knowledge is highly recommended
  • Communication & Business Acumen – Ability to present data-driven insights effectively
  • Several online learning platforms can help students build these foundational skills before joining.
3. Hands-on Learning & Real-World Industry Exposure
The IDA curriculum is designed to be industry-relevant and future-focused by incorporating:
  • Real-time Data Technologies – Working with live datasets and AI-driven analytics
  • Case-Based Learning – Solving actual industry problems
  • Practical Tool Training – Exposure to analytics tools used in top companies
4. IDA’s Global Advantage: Two Countries, Two Degrees
Prof. Suman Sanyal highlighted the dual-degree structure
First Year at GIM (India) – Strong foundation in analytics and business
Second Year at Nova SBE (Portugal) – Advanced electives, research projects, and European industry exposure
With Nova SBE ranked among the top 10 business schools in Europe, students gain access to world- class faculty, research opportunities, and a global professional network.

5. Career & Placement Insights by Prof. Shawnn Coutinho
What Recruiters Look for in IDA Graduates Core Analytics Skills – Proficiency in data analytics is a must-have
  • Industry Specialization – Choosing a domain (Finance, Marketing, HR, Supply Chain, etc.) helps students stand out
  • Practical Experience – Companies prefer candidates who have worked on real-world data projects
6. Why IDA Students Have an Edge in Placements
International Exposure – Studying in both India and Europe gives IDA students an advantage over those with purely domestic MBAs.
Internships & Job Opportunities – GIM’s 300+ recruiter network and Nova SBE’s strong European connections create a diverse range of opportunities.

7. Choosing Between Placements in India vs. Europe
Placement in India – GIM’s strong industry collaborations ensure ample opportunities. Placement in Europe – Nova SBE provides recruitment support, but students must actively network and apply to European firms.
Pro Tip: Prof. Shawnn advised students to decide early in the program whether they want to pursue placements in India or Europe, as this affects networking and job application strategies.

8. IDA vs. BDA: What Sets the Two Programs Apart?
BDA Students – Complete the program entirely at GIM and receive a PGDM in BDA.
IDA Students – Earn two degrees in two years:
PGDM in BDA (GIM) + MSc in Business Analytics (Nova SBE)
This dual-degree structure significantly enhances employability and global career prospects.

9. Final Takeaways: Why IDA is a Game-Changer
  • Bridges the gap between analytics & business strategy
  • Provides international exposure & a dual-degree advantage
  • Prepares students for high-demand careers in data-driven roles
  • Opens doors to global job markets, especially in Europe
With the right skillset and global perspective, IDA students are poised to become the next generation of analytics-driven business leaders!

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