Ajit Parulekar

ajit p


B. Pharmacy, M Pharmacy, MMM/ MBA, MSc (Health Economics, Policy & Management), PhD

Areas of Expertise

Creating & Managing Brands, Understanding Consumer Behavior, Health Economics

Ajit Parulekar

Profile & History

Ajit has worked in brand management in the pharmaceutical industry prior to getting into academics. In the year 2000 he joined the Goa Institute of Management. Currently he is the Director of GIM and is a Professor of Marketing and Health Care Management. He setup the Health Care Management program in 2013 and has worked in several areas of academic administration including program management, admissions chair, placement chair and chair of alumni affairs. His areas of professional interest are branding, consumer behaviour, health care financing & the future of higher education.
Ajit has consulted with various corporations & departments of the Government of Goa, Indiapost, UNDP, Ministry of Health & Family Welfare, and many private sector organizations. He is a member of the Board of Directors of 3 organisations and on the advisory board of 2 non-profit organisations. He has published books, book chapters, cases & journal articles and has won 2 best paper awards. He has taught at various leading business schools including S.P Jain Mumbai, few of the new IIMs, Antwerp Management School, Belgium and Southampton University, UK. 

Courses taught: 

  • Brand Management, Consumer Behavior, Marketing Strategy, Marketing Management, New Product Marketing, Health Economics, Financing & Paying for Health Care

Also taught at:

  • SPJIMR Mumbai, IIM Rohtak, Antwerp Management School, Winchester School of Art, Universiteit Antwerpen



20 years in academics, 5 years in industry