M. Com., Ph. D., FDP (IIMA)
Sports
Swimming
Music
Old Hindi and Malayalam Film Songs
Qualifications
Areas Of Expertise
Marketing
Nandakumar Mekoth
mekoth@gim.ac.in
Profile & History
Professor Nandakumar Mekoth is professor of marketing and chair of Fellow Program in Management at Goa Institute of Management. He teaches marketing and research methodology and has research interests in services and consumer behaviour.
Professor Nandakumar Mekoth holds a doctorate of the University of Calicut, India and has completed Faulty Development Program of Indian Institute of Management Ahmedabad. He has more than 30 years of post-graduate teaching experience and research experience at Goa University. His teaching area is Marketing with research interest in Services Marketing and Consumer Behaviour. He had held positions like Dean, Faculty of Management Studies, Head of the Department of Management Studies, Chairperson of the Board of Studies of Management Studies, Member of Academic Council, and Member of Court at Goa University
Professor Mekoth has published nationally and internationally in reputed, scholarly journals and presented papers in conferences organized by premier institutes like IIMs and international universities in Italy and Switzerland. He has taught in University of Applied Sciences, Ingolstadt, Germany under exchange program sponsored by DAAD. He has also taught at University of Ravensburg, Germany.
He has guided several Ph. D students and M Phil students successfully. He has been an invited resource person in several research methods workshops and has specialized skills in research methods including data analysis using SPSS and Structural Equations Modelling using Amos.
- Courses taught: Marketing Management, Research Methodology
Was a faculty member at Goa University over 30 years.
Research
Publications:
| No | Citation | ABDC |
| 1. | Lawrence, J., & Mekoth, N. (2023). Demarketing for sustainability: A review and future research agenda. International Journal of Consumer Studies, 47(6), 2157-2180. | A |
| 2. | Jog, D., Jena, S. K., & Mekoth, N. (2024). Stakeholder responsible behavior in tourism: Scale development and validation. Tourism Analysis, 29(1), 47-67. | A |
| 3. | Vasist, P. N., Krishnan, S., Azad, N., & Mekoth, N. (2025). A Comparison of ‘Organizing Forces’ on Reddit and YouTube Networks: Insights From the France Riots of 2023. Information Systems Frontiers, 1-16. | A |
| 4. | Sony, M., & Mekoth, N. (2016). The relationship between emotional intelligence, frontline employee adaptability, job satisfaction and job performance. Journal of Retailing and Consumer Services, 30, 20-32. | A |
| 5. | Paul, J., Sankaranarayanan, K. G., & Mekoth, N. (2016). Consumer satisfaction in retail stores: Theory and implications. International Journal of Consumer Studies, 40(6), 635-642. | A |
| 6. | Barnabas, N., & Mekoth, N. (2010). Autonomy, market orientation and performance in Indian retail banking. Asia Pacific Journal of Marketing and Logistics, 22(3), 330-350. | A |
| 7. | Kurian, J., & Mekoth, N. (2019). Deconstructing coping using cognitive influences on ability groups. Studies in Higher Education, 1-12. | A |
| 8. | Mekoth, N., Prabhudesai, R., & Tari, S. (2025). Implications of HR managers' green attitude: a study of Indian hospitality sector. Journal of Organizational Effectiveness: People and Performance, 12(1), 91-104. | B |
| 9. | Mekoth, N., Thomson, A. R., & Unnithan, A. (2023). The mediating role of satisfaction on the relationship between professionalism and employee continuity in hospitality industry. Journal of Quality Assurance in Hospitality & Tourism, 24(4), 477-503. | B |
| 10. | Thomson, A. R., & Mekoth, N. (2023). COVID-19 and the Suspension, Relapse and Continuation of Casino Gambling: Learning Theories at Work. Journal of Gambling Issues, 51. | B |
| 11. | Mekoth, N., Koloth, S., & Thomson, A. R. (2024). Segmentation based on attitude: a cultural tourist dichotomy. Anatolia, 35(4), 804-816. | B |
| 12. | Naik, S., Mekoth, N., Abhinaya, U., Koloth, S., & Balasubramanyam, P. (2025). Evaluating tourism-led development and development-led tourism models: socioeconomic and environmental perspectives in emerging economies. Journal of Policy Research in Tourism, Leisure and Events, 1-22. | B |
| 13. | Khandolkar, T., Hegde Desai, P., Barpanda, S., & Mekoth, N. (2025). Building Social Media Brand Engagement: The Role of Content Quality, Source Credibility, and Customer-Based Brand Equity. Journal of Promotion Management, 1-23. | B |
| 14. | Sony, M., & Mekoth, N. (2019). The relationship between workplace spirituality, job satisfaction and job performance. International Journal of Process Management and Benchmarking, 9(1), 27-46. | C |
| 15. | Sony, M., Mekoth, N., & Therisa, K. K. (2018). Understanding nature of empathy through the lens of service encounter: a phenomenological study on FLE's. International Journal of Productivity and Quality Management, 23(1), 55-73. | C |
| 16. | Mekoth, N., & Thomson, A. R. (2018). Food Preferences and Culture: The Influence of Nationality and Religion Among Tourists Visiting Goa. Tourism Culture & Communication, 18(3), 191-204. | C |
| 17. | Sony, M., & Mekoth, N. (2017). The mediation role of frontline employee adaptability between service orientation and job outcomes: evidence from Indian power sector. International Journal of Business Excellence, 11(3), 357-380. | C |
| 18. | Sony, M., & Mekoth, N. (2017). Workplace spirituality, frontline employee adaptability and job outcomes: an empirical study. International Journal of Process Management and Benchmarking, 7(4), 437-465. | C |
| 19. | Sony, M., & Mekoth, N. (2014). FLE adaptability in high contact and high customisable services: theoretical underpinnings and conceptual model. International Journal of Services and Operations Management, 19(1), 49-82. | C |
| 20. | Sony, M., & Mekoth, N. (2012). A typology for frontline employee adaptability to gain insights in service customisation: a viewpoint. International Journal of Services and Operations Management, 12(4), 490-508. | C |
Conferences:
- Euromed Annual Conference: University of Salerno, Italy
- Euromed Annual Conference: Glion Institute, Switzerland
- Marketing Conference: Indian Institute of Management Ahmedabad
- In addition, several presentations at National Level
Others:
| Sr No. | Org/Client | Topic of Training/Consulting | Role | Duration of Training |
| 1. | Goa University | Emerging Trends in Management: Focus on Services | Main coordinator | 2 days 2018 |
| 2. | Goa University | One day workshop on paper writing by Prof Justin Paul | Sole coordinator | 3rd August 2018 |
| 3. | Goa University | 2 days workshop on Amos and PLS by Prof A. Unnithan from IIMK | Sole coordinator | 12th and 13th January 2018 |
| 4. | Goa University | 2 days workshop on research methods and data analysis using SPSS | Sole coordinator and Main Resource person | 6th and 7th January 2017 |
| 5. | Goa University | One day workshop on structural equations modeling using Amos by Prof. Unnithan, IIMK | Sole coordinator | 5th November 2016 |
| 6. | Goa University | One day workshop on succeeding in academia as researcher and teacher by Prof. Justin Paul | Sole coordinator | 23rd July 2016 |
| 7. | Goa University | 2 days workshop on research methods and data analysis using SPSS | Sole coordinator and Main Resource person | 11th and 12th March 2016 |
| 8. | Goa University | 2 days workshop on research methods and data analysis using SPSS | Sole coordinator and Main Resource person | 12th and 13th December 2014 |
| 9. | Goa University | Seminar on folklore and tourism for Tourism and hospitality students | One of the co-coordinators | 27th February 2017 |
| 10. | Goa University | User survey and audit of sports facilities | Principal Investigator/ Consultant | 2012 |
| 11. | Goa University | Study on effectiveness of employment training program | Principal Investigator/ Consultant | 2018 |
| 12. | Goa University | Study on effectiveness of employment training program | Principal Investigator/ Consultant | 2019 |
Experience
32 years of Teaching and Research Experience