Dr. Mauli is a Ph.D. in Marketing from the Indian Institute of Management Bangalore. Her research focuses on International Marketing, Emerging Markets, Luxury Marketing, and Retail. She has published her work in the Journal of Business Research and has presented her research at multiple International and National conferences. Her teaching interests include Services Marketing, International Marketing, Marketing Strategy, and Marketing Luxury.

Prior to her Ph.D., she obtained her P.G.D.M. from the Indian Institute of Management Raipur. She also has a work experience in the domain of oil and gas.
 

Journals 

• Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R. (2020). Identifying the Drivers of Luxury Brand Sales in Emerging Markets: An exploratory study. Journal of Business Research, 111, 25-40.
• Sharma, A., Soni, M., Borah, S. B., & Haque, T. (2022). From Silos to Synergies: A Systematic Review of Luxury in Marketing Research. Journal of Business Research, 139(C), 893-907.
   

What Drives Luxury Brand Sales in Emerging Markets. with Sharma A and Borah S

• American Marketing Association Winter Conference, Austin, February 2019

Expert vs. e-Aggregator: Can Critics Continue to be Critical? Evidence from the Movie
Industry. with Kumar A, Jonnalagedda S and Cozma P

• Chicago Booth-India Quantitative Marketing Conference, Bangalore, December 2018
• American Marketing Association Winter Conference, Austin, February 2019

Clash of the Titans: Aggregators versus Critics, and the Winner is? with Jonnalagedda S,
Ponnappan V and Kumar A

• IIM Calcutta – Stern NYU Marketing Conference, Calcutta, January 2022