Dr. Rohit Prabhudesai is an Associate Professor in the Strategy & Consulting Area, where he teaches courses in Strategic Management domain. His research focuses on understanding and enhancing firm performance, with particular emphasis on business and corporate strategy. In addition to these core areas, he examines how factors such as sustainability influence organizational outcomes. He also contributes regularly to magazines and newspapers, offering insights on strategy and firm performance to a broader audience.

Research Papers in peer reviewed journals and book chapters:

• Prasad, S., and Prabhudesai, R. (2025). Retail consumer selfie theory and implications. International Journal of Retail & Distribution Management, 53(5), 398-412.
• D'Costa, C. R., Prabhudesai, R., Naik, S. P., Prasad, C. V., and Mishra, M. (2025). When bigger is not always better: exploring the size-dependent nature of the sustainability reporting-firm valuation relationship. International Journal of Productivity and Performance Management, 74(6), 1953-1970.
• Pangarkar, N., and Prabhudesai, R. (2024). Using Porter's Five Forces analysis to drive strategy. Global Business and Organizational Excellence.
• Mekoth, N., Prabhudesai, R., and Tari, S. (2025). Implications of HR managers' green attitude: a study of Indian hospitality sector. Journal of Organizational Effectiveness: People and Performance, 12(1), 91-104.
• Pangarkar, N., and Prabhudesai, R. (2023). Countering disruptive technologies and entrants: Fujifilm prevails. Journal of Business Strategy.
• Prabhudesai, R., Pangarkar, N., Prasad, C. V., and Sinha, A. K. (2023). Performance impact of behavioural factors in alliances by SMEs: an empirical analysis. International Journal of Productivity and Performance Management, 72(6), 1819-1839.
• Sinha, A. K., Mishra, A. K., Manogna, R. L., and Prabhudesai, R. (2023). Determinants of sustainable financial and innovation performance: a panel data analysis of Indian manufacturing SMEs. International Journal of Business and Globalisation, 33(1-2), 113-129.
• Prabhudesai, R., Pangarkar, N., and Prasad, C. V. (2022). Resource type and SME alliance formation: the contingent role of perceived environmental uncertainty. Journal of Small Business and Enterprise Development, 29(7), 1071-1088.
• Sinha, A. K., Mishra, A. K., Manogna, R. L., and Prabhudesai, R. (2022). Examining the determinants of small firms' performance in India. International Journal of Productivity and Performance Management, 71(6), 2496-2533.
• Coutinho, S., Prasad, C., and Prabhudesai, R. (2023). Measuring Service Quality and Assessment of Service Quality Gaps in Dialysis Centres in India. Journal of Health Management, Advance Online Publication.
• Prabhudesai, R., Prasad, C. V., Pangarkar, N., Sinha, A. K., and Bhat, A. (2023). Does Entrepreneurial Orientation Predict Small and Medium Enterprise Alliance Formation? Evidence from the Indian Manufacturing Sector. In Indian SMEs and Start-Ups: Growth through Innovation and Leadership (pp. 115-123).
• Bhat, A., and Prabhudesai, R. (2022). From Side Props to Key Actors: The Evolution of Indian Origin Commercial Vehicle Firms from Periphery to Prominence. International Journal of Global Business and Competitiveness, 1-8.
• Coutinho, S., Prasad, C. V., and Prabhudesai, R. (2020). Antecedents and outcomes of patient satisfaction in healthcare: A conceptual model. Health Marketing Quarterly, 37(4), 300-315.
• Prasad, Ch. V. V. S. N. V., and Prabhudesai, R. (2018). What drives SME explorative- exploitative alliance formation: An integrated perspective, International Journal of Business Innovation and Research. 15(1), 79-98.
• Prabhudesai, R., and Prasad, Ch, V. V. S. N. V. (2018). Understanding the international alliances of SMEs: An integrated perspective, International Journal of Entrepreneurship and Small Business. 35(1), 102-125.
• Prabhudesai, R., Prasad, C. V., Walwadkar, S., and Agrawal, S. (2018). Analyzing the Impact of Perceived Environmental Uncertainty on SME Alliance Formation: An Indian Perspective. International Journal of Global Business and Competitiveness, 12(1), 37-43.
• Prabhudesai, R., and Prasad, Ch. V. V. S. N. V. (2018). What drives trust-performance relationship in SME alliances?, International Journal of Business and Globalization. 20(3), 316-327.
• Prasad, Ch. V. V. S. N. V., and Prabhudesai, R. (2018). An Empirical Study on TQM Practices and Its Influence on Employee Satisfaction and Performance in Technical Institutions: Teachers' Perspectives, Journal of Management and Marketing Review, 3(3), 169-178.
• Prabhudesai, R., Prasad, Ch., and Ang, B. (2017). Exploring Emerging Latin America: Implications for German Companies Using Spain as a Springboard Country, Global Business Review, 18 (4), pp. 1-17.
• Prabhudesai, R., and Prasad, Ch. V. V. S. N. V. (2017). Antecedents of SME alliance performance: A multilevel review, Management Research Review, 40(12), 1261-1279.
• Prabhudesai, R. (2014). Are Expatriate Assignments Worthwhile? In The Changing Paradigm of Globalization, Indian Journal of Management Science, 4(2), 50-56.
   

• Prabhudesai, R; Pangarkar, N; Salwan, P; Naik, S. (2025). FlyBig: Cleared for Expansion?. Harvard Business School Publishing (HBSP).
• Jayakumar, T; Prabhudesai, R; Krishna, M. (2025). Chegg, Inc: Getting Schooled by ChatGPT. Harvard Business School Publishing (HBSP).
• Jayakumar, T; Prabhudesai, R. (2025). Google Gemini: Fast Following ChatGPT and Dodging DeepSeek. IVEY Publishing.
• Jayakumar, T; Sinha, S. N; Prabhudesai, R. (2025). Shell Plc: A Green Light to Continue or a Signal to go Green?. The Case Journal.
• Prabhudesai, R; Coutinho, S; Furtado, K; Nayak Shinkre, N, D; Sinai Desai, K; Rawat, V; Thakur, S. (2025). Aravind Eye Care in 2024 — Deciding Future Strategy. Sage Business Cases.
• Prabhudesai, R; Agrawal, A; Madhusudhan, A; Mishra, M. (2025). Netflix: The Rise of a Giant. The Case Centre.
• Dugar, A; Shreshtha, M; Prabhudesai, R. (2025). Fueling the Future: Marketing Strategy in the Volatile Fuel Dealership Industry. Sage Business Cases.
• Pangarkar, N.; Prabhudesai, R; Rowe, G; Sinha, S. N; Coutinho, S. (2024). Ben & Jerry’s in Israel: A Board Pitted Against the Parent. IVEY Publishing.
• Prabhudesai, R; D’Costa, C; Denny, D; Awasthi, P; Jaiswal, A. (2024). 3M in 2024: Tiding Over Colossal Challenges. Sage Business Cases.
• Prabhudesai, R; Pangarkar, N; Subramanian, R; D’Costa, C; Prasad, S; Mishra, M; Gadgil, P. (2024). DMart in 2023: From Offline Triumph to Online Trials. IVEY Publishing.
• Pangarkar, N; Prabhudesai, R; & D’Costa, C. (2023). Zerodha in 2023: A Pioneer Battles Challengers in the Post-Pandemic Era. IVEY Publishing.
• Pangarkar, N; Prabhudesai, R; & Sinai Desai, K. (2023). Maruti Suzuki in 2022: Defending Market Leadership. IVEY Publishing.
• Prabhudesai, R; Mishra, M. (2023). Go First Files for Bankruptcy: Can It Rise Again?. The Case Centre.

Conference proceedings and papers presented:

• Pangarkar, N., & Prabhudesai, R. (2025). Whither Outside CEO’s? A Framework to Guide Decision-Making at the ‘85th Academy of Management Annual Meeting’, Copenhagen, Denmark.
• Prabhudesai, R; Singh, A; & Sinha, S. N. (2024). AirAsia and Air India Express Merger – Succeeding Against the Odds at the IIM Nagpur Ivey Case Conference, Nagpur, India.
• Prabhudesai, R; Pangarkar, N; Prasad, S; Dugar, A; Coutinho, S. (2024). Magsons Supermarkets: Achieving Sustained Profits in a Red Ocean at the IIM Nagpur Ivey Case Conference, Nagpur, India.
• D’Costa, C; Prabhudesai, R; & Singh, A. (2024). Impact of Market and Non-Market Strategies on Firm Performance: Evidence from the Automobile Sector at the Strategic Management Forum Conference on Strategic And Entrepreneurial Decisions In The Emerging Era, IIM Mumbai, Mumbai, India.
• D’Costa, C; Prabhudesai, R; Prasad, Ch.; Naik, S; Mishra, M. (2023). When Bigger is Not Always Better: Exploring the Size-Dependent Nature of the Sustainability Reporting-Firm Valuation Relationship at the ‘7th ICAB Conference’, Dubai, United Arab Emirates (Awarded the best paper award).
• Sinha, A; Prabhudesai, R; Mishra, A, K; Manogna, L (2019). What determines the R&D intensity of Firms? A Panel Data Study of Indian Firms at the ‘7th Pan IIM WMC Conference’, IIM Rohtak, India.
• Sinha, A; Prabhudesai, R; Mishra, A, K; Manogna, L. (2019).  What determines the R&D intensity of Firms? A Panel Data Study of Indian Firms, at the ‘7th Pan IIM WMC Conference’ held at IIM Rohtak, India.
• Prabhudesai, R., and Prasad, Ch. (2018). Determining the impact of entrepreneurial
• orientation on SME alliance formation at the ‘International Conference on Entrepreneurship & Family Business’, IIT Bombay, Mumbai, India (Awarded the best paper award).
• Prabhudesai, R., and Prasad, Ch. (2018). Firm Resources and Entrepreneurial Orientation as Predictors of SME Alliance Formation: Moderating Role of Perceived Environmental Uncertainty at the ‘Academy of Management’s Specialized Conference on Startup to Scaleup’, Tel Aviv, Israel.
• Prabhudesai, R; Prasad, Ch; Pangarkar, N; Sinha, A, K; Mishra, A. K. (2018). Impact of
• Partner Characteristics on SME alliance performance: Through the Mediating Influence of Partner Dynamics at the ‘6th PAN IIM WMC 2018’, IIM Bangalore, India.
• Prabhudesai, R and Prasad, Ch. (2018). Analysis of SME alliance performance: Review of extant literature at the ‘International Conference on Economics and Finance’, BITS Pilani, KK Birla Goa Campus, India.
• Prabhudesai, R.; Prasad, Ch. V. V. S. N. V; Agrawal, S; Walwadkar, S. (2017). Analyzing the impact of perceived environmental uncertainty on SME alliance formation: An Indian perspective. at the ‘Volatile and Uncertain Environment for Emerging Markets conference’, IIT Delhi, India.
• Prabhudesai, R., and Prasad, Ch. V. V. S. N. V. (2016). The Antecedents of SME Alliance Formation: A Theoretical Approach, at the ‘BESSH Singapore conference’, Singapore.
• Prabhudesai, R., and Prasad, Ch. V. V. S. N. V. (2015). What drives small and medium enterprise exploration-exploitation alliance formation? A holistic perspective, at the ‘IMRA IIMB Conference’, IIM Bangalore, Bangalore.
• Prabhudesai, R. (2014). Effects of inward FDI on local firms: The positive and negative aspects, in the Proceedings of World Business Institute Dubai Conference.

• Prabhudesai, R. and Khandeparkar, K. (2025). How Zudio made profitability trendy. Forbes India, 5 May. Available at: https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/how-zudio-made-profitability-trendy/95916/1
• Sharma, R.W. and Prabhudesai, R. (2025). The strategy of less: What Zepto can learn from DMart. Forbes India, 23 April. Available at: https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/the-strategy-of-less-what-zepto-can-learn-from-dmart/95847/1
• Sharma, R.W. and Prabhudesai, R. (2025). Different or done: The hard work of staying unique. Campaign India, 4 August. Available at: https://www.campaignindia.in/article/different-or-done-the-hard-work-of-staying-unique/503989
• Khandeparkar, K and Prabhudesai, R. (2024). Navigating India’s growth surge: Why differentiation matters. Economic Times BrandEquity, 27 September. Available at: https://brandequity.economictimes.indiatimes.com/news/marketing/navigating-indias-growth-surge-why-differentiation-matters/113721005
• Ghalke, A. and Prabhudesai, R. (2024). What Successful Unicorns Get Right that the Unsuccessful Ones Don’t. Entrepreneur India, 4 August. Available at: https://www.entrepreneur.com/en-in/news-and-trends/what-successful-unicorns-get-right-that-the-unsuccessful/477993
• Prabhudesai, R. (2023). Goan Higher Education Institutes: The Need to Focus on Quality. The Goan.
• Prabhudesai, R. and Sahu, A. (2023). Pramod Sawant 2.0 government starts on the right track. The Goan.
• Prabhudesai, R. and Sahu, A. (2023). A strategic approach for a clean and garbage-free Goa. The Goan.
• Prabhudesai, R. and Sahu, A. (2023). A Strategic Perspective to Solving Goa’s Traffic Woes. The Goan.
• Prabhudesai, R. (2023). Time to Pay Serious Attention to Business Strategy. ItsGoa. Available at: https://itsgoa.com/time-to-pay-serious-attention-to-business-strategy-implications-from-go-firsts-bankruptcy.
• Prabhudesai, R. and Sahu, A. (2023). Exploring the Possibility of a Metro in Goa. The Goan.

Assistant Professor, Symbiosis Institute of Business Management (SIBM), Pune
Research Analyst, Hues of Aspiration