PGDM (Marketing) from GIM, Goa
B.Sc (Math hons, with Comp Sc) and M.Sc (Applied Math) from Jadavpur University
Qualifications
Areas of Expertise
Data-driven decision making, Marketing Analytics using R/Python, Retail Analytics, Business Analytics, Story-telling with Data, Marketing Research, Consumer Insights.
Prasenjit Das Purkayastha
vf-sibendu@gim.ac.in
Industry & Academic Experience
27 years of professional experience – 13 years in the corporate world, with leading market research firms like Nielsen and Kantar in functional and leadership roles, and 14 years as Corporate Trainer / Educator
Research Publications