Dr. Yukti Sharma is an Associate Professor in the Marketing area at the Goa Institute of Management. She undertook a Post-Doctoral Research Fellowship at the Indian Institute of Management Calcutta (IIM C), building on her doctoral research in 'Marketing at the subsistence marketplace'. Her research interests span Food Marketing, Luxury Brand Marketing, Subsistence Marketplaces, and Developmental Research. Dr. Sharma's recent scholarly contributions have been featured in leading journals such as the European Journal of Marketing (ABDC- A*), Journal of Consumer Marketing (ABDC- A), Marketing Intelligence & Planning (ABDC- A), Technological Forecasting and Social Change  (ABDC- A), Journal of Retailing and Consumer Services (ABDC- A), Journal of Marketing Theory and Practice (ABDC- B), and Health Marketing Quarterly (ABDC- B).
Prior to joining GIM, she taught at the S.P. Jain Institute of Management Research (SPJIMR), the Management Development Institute (MDI), and the University of Delhi. Her teaching interests center around Consumer Behaviour, Retailing, Advertising Management, Marketing Research, Product and Brand Management, and Experimental Research Methods.
Also, please add my recent publications under Research Papers

Research Papers

1. Silal, P., & Sharma, Y. (2024). E-government and economic governance for global environmental performance: An exploration of sustainability typologies and transitions. Technological Forecasting and Social Change, 206, 123563.
   Doi: https://doi.org/10.1016/j.techfore.2024.123563
2. Sharma, Y., and Silal, P. (2023). Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis. European Journal of Marketing (ABDC: A*), 57(1), 149-184.
   doi: https://doi.org/10.1108/EJM-09-2021-0717
3. Sharma, Y., and Jaikumar, S. (2023). Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers. Journal of Consumer Marketing (ABDC: A), 40(1), 44-55.
   doi:  https://doi.org/10.1108/JCM-10-2019-3454
4. harma, Y., Silal, P., Kumar, J. and Singh, R. (2022). From pandemic to Prada: examining online luxury-brand self-narratives. Marketing Intelligence & Planning (ABDC: A), 40 (4), 527-541. 
   doi: https://doi.org/10.1108/MIP-05-2021-0153
5. Sanyal, S.N., Mazumder, R., Singh, R. and Sharma, Y. (2021). Uncertainty and affluent teenagers' luxury buying-decision: The role of avoidance-related indecisiveness. Journal of Retailing and Consumer Services. 58 (ABDC: A). doi: https://doi.org/10.1016/j.jretconser.2020.102305
6. Singh, R., Sharma Y. and Kumar, J. (2020). A road less traveled in nostalgia marketing: Impact of spiritual wellbeing on effects of nostalgic advertisements. Journal of Marketing Theory and Practice (ABDC: B). doi: https://doi.org/10.1080/10696679.2020.1836975
7. Jaikumar, S. and Sharma, Y. (2020). Consuming beyond means: Debt trap of conspicuous consumption in an emerging economy. Journal of Marketing Theory and Practice. (ABDC: B). doi: https://doi.org/10.1080/10696679.2020.1816476
8. Jaikumar, S., Sharma, Y. and Silal, P. (2021-Forthcoming). Impact of education on health-beliefs in an emerging economy: Understanding the role of urbanisation and social capital. Health Marketing Quarterly, 38 (4). (ABDC: B)
9. Sharma, Y., Nasreen, R. and Kumar, A. (2019). Role of social network in defining the impact of marketing - mix on satisfaction from food items at subsistence marketplace. Indian Journal of Marketing, 49 (2), p.7. doi: 10.17010/ijom/2019/v49/i2/141579 (ABDC: C)

Case Published

1. Sharma, Y. and Nasreen, R. (2015). Public private partnership in Delhi Tourism - a case study of Delhi Tourism and Transport Development Corporation (DTTDC). Emerald Emerging Markets Case Studies, 5(4), pp.1-19. doi: https://doi.org/10.1108/EEMCS-01-2014-0015 (Indexation: Scopus)

• Assistant Professor (Marketing), MDI Murshidabad.
• Assistant Professor, University of Delhi.