Aishwarya Ramesh

Assistant Professor

B.Tech, M.S (By Research), PhD

Aishwarya Ramesh

Assistant Professor

Profile & History

She is a Ph.D. from the Department of Management Studies, Indian Institute of Technology Madras. Prior to joining GIM, she was working as a research principal at Gartner India Research and Advisory.

Her research work broadly in the area of AI in Marketing with emphasis on user experience and design for customer facing AI.  Aishwarya has worked extensively in the survey methodology during her initial research career, and is currently focusing on experimental design. During her PhD, she also received a research grant to work on a project to develop a chatbot for domestic violence victims in India. 
Her teaching interest includes Research Methodology, Market Research, Product Management, Digital Marketing, and AI for Marketing. 

Research Publications

  • Ramesh, A., & Chawla, V. (2022). Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses. Journal of Interactive Marketing, 57(3), 472-496. https://doi.org/10.1177/10949968221095549 (Original work published 2022)

Conferences

Conference Publications: 

  • Ramesh, A. and Chawla, V. (2020), ‘Chatbots in Marketing - A morphology of literature’, In EMAC 2020 Budapest -Proceedings, European Marketing Academy (EMA).
  • Ramesh Aishwarya, Chawla Vaibhav (2023), IS YOUR CHATBOT VALUABLE? EXPLORING HEDONIC AND UTILITARIAN VALUE CREATION IN APPAREL CHATBOTS. Proceedings of the European Marketing Academy, 52nd, (114512)

Conference Presentations: 

  • Ramesh Aishwarya, Vaibhav Chawla (2023), Designing chatbots for optimal user experience, Presented in ICODO 2023 conference at IIM Ahmedabad.
  • Ramesh Aishwarya, Chawla Vaibhav (2024), Designing chatbots for optimal user experience: Design cues and the routes, Presented in IMRDC 2024 at IIM Bangalore.

Research Grants: 

  • Rs. 2 lakhs grant received for the project “Chatbot against domestic violence: from offensive to effective”, from Women Leading IIT-M in 2023.

Awards: 

  • Awarded “Institute Research Award” for outstanding research conducted during PhD by IIT – Madras in November 2023.
  • Winner of “Women Leading IIT-M Award 2023” for the research grant proposal on designing a chatbot for domestic violence victims, on Women’s Day 2023.
  • Winner of the “Best Doctoral Dissertation Award” at the International Conference on Digital Organizations (ICODO 2023) conducted by IIM – Ahmedabad during 8th – 9th January, 2023.