- Ph.D (Marketing) from IIT Kharagpur (2015-2018)
- MBA (Marketing & General Management) from Olin Business School, Washington University in St Louis, 2011- 2013
- BE (Civil Engg ) from Jadapur University (1999-2003)
Diya Guha Roy
Western Liberal Arts
Areas of Expertise
Neuromarketing, Branding, Consumer Behavior, Service Marketing, Healthcare (Medical Tourism)
Diya Guha Roy
Profile & History
- Neuromarketing , CRM, Retail Marketing (Full Time Electives)
- Consumer Behaviour (EMBA)
- Roy, D. G., Battacharya, S., & Mukherjee, S. (2018). Qualitative explorations into customer based brand equity (CBBE) for medical tourism in India. The Qualitative Report, 23(10), 2422-2452.
- Roy, D. G., Mukherjee, S., & Bhattacharya, S. (2018). Empirical research on CBBE scale for medical tourism. International Journal of Pharmaceutical and Healthcare Marketing.
- Roy, D. G., & Bhattacharya, S. (2020). Qualitative identification of associated words with the respective online service ratings. International Journal of Pharmaceutical and Healthcare Marketing.
- Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2017) Medical Tourism in India through the lens of content analysis, presented at INDAM Conference held at IIM Indore, India, during December 17-20, 2017.
- Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Qualitative explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India, presented at Winter AMA Conference, held at New Orleans, LA, U.S.A, during February 23-25, 2018.
- Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Culture & Infrastructure for Medical Tourism: An empirical research, presented at the 18th Consortium of Students in Management Research (COSMAR) held at IISc Bangalore, India, during November 29-30, 2018.
- Guha Roy, D., Bhattacharya, S., & Mukherjee, S. (2018). Culture, Infrastructure, Income, education, and CBBE scale in medical tourism, presented at Australian and New Zealand Marketing Academy Annual Conference (ANZMAC), held at Adelaide, Australia, during December 3-5, 2018.
- Guha Roy D. & Bhattacharya, S. (2019). Qualitative Identification of Associated Words with the Respective Online Service Ratings, presented at 5th World Research Summit for Hospitality and Tourism 2019 held at UCF Rosen College of Hospitality Management, Orlando, Florida, USA, during December 13-16, 2019.
- Guha Roy D. & Bhattacharya, S. (2020). Hospital Branding: Through The Lens of Explicit to Explicit Knowledge Transformation, presented at INDAM Conference held at IIM Trichy, India, during January 2-5, 2020. (Best Paper Award in HCM Track).
ORACLE CORPORATION, BANGALORE, 2006 - 2011
- Senior Member Technical Staff 2008 - 2011
- Member Technical Staff 2006 - 2008.
INFOSYS TECHNOLOGIES LTD, BANGALORE, INDIA 2004 - 2006
- Software developer
SHAPOORJI PALLONJI LTD, CALCUTTA, INDIA 2003 - 2004
- Graduate Trainee