Dr. Vishwas Raichur is an Assistant Professor at the Goa Institute of Management. He holds a Ph.D. from the Shailesh J. Mehta School of Management, Indian Institute of Technology Bombay. He also holds a B.E. in Mechanical Engineering from SDM College of Engineering & Technology, Visvesvaraya Technological University and an M.B.A. from Kousali Institute of Management Studies, Karnatak University. He has over eight years of diverse experience in academia and industry. Previously, he has taught at the School of Business Management, SVKM’s NMIMS Deemed-to-be-University, Mumbai. He has worked in industry as a sales and marketing professional with a focus on B2B and technology sales.

His research interests span consumer brand relationships, online brand communities, customer engagement, and digital customer experience. His teaching interests include marketing management, customer experience and relationship management, strategic marketing, and qualitative marketing research. He has also contributed to executive education, conducting management development programs for organisations like L&T, GSK, Zydus Lifesciences, and Tube Investments of India, on themes such as marketing excellence, customer centricity, and new product development.

• Raichur, V. G., Sharma, D., & Kalro, A. D. (2025). Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study. Information Systems and e-Business Management, 23(1), 169-207. https://doi.org/10.1007/s10257-023-00630-6

• Vishwas G. Raichur, Dinesh Sharma, and Arti D. Kalro (2022). The Role of Online Brand Communities in Customer Engagement: Insights from Consumers and Brand Managers. Shaping the Future of Management Education for Sustainable Emerging Economies in collaboration with Arizona State University, USA, 20-22 November 2022, IIT Roorkee.
• Vishwas G. Raichur, Dinesh Sharma, and Arti D. Kalro (2019). An Exploratory Study of Customer Engagement in Facebook-based Online Brand Communities. Strategic Marketing Initiatives in Emerging Markets Conference in collaboration with NASMEI,15-16 March 2019, Jammu.
• Vishwas G. Raichur, Dinesh Sharma, and Arti D. Kalro (2016). Application of Consumer Neuroscience to Advertising Research: Current Understanding and Future Opportunities. 10th Great Lakes NASMEI International Marketing Conference, 23-24 December 2016, Chennai.